…Are the words the rich would likely use for describing the new animated series of “The Wonderfully Weird World of Gumball,” a continuation of the timeless series, “The Amazing World of Gumball.”

Beginning with the first episode, “The Burger,” the message is clear: eat the rich. It is clear to understand the message this episode is sending to their audience, which includes their young and older viewers who have been fans since the beginning of The Amazing World of Gumball. This is episode touches heavily on unhealthy food habits, such as eating out at fast food chains everyday, high inflating grocery prices—specifically on healthy foods that make it difficult for those struggling economically to be able to afford it. Basically, ways in which allow for the rich to get richer while the poor get poorer and further unhealthy. The main characters, Gumball and Darwin, are the ones to discover this struggle for themselves after they’ve been taught of the unhealthy lifestyle that is caused by foods like burgers from their biology teacher, Miss Simian.

As the main characters venture on the struggles of society’s eating habits, Darwin discovers he’d rather indulge in healthier foods with his best friend, Gumball. As it turns out, they can’t afford the healthy foods the grocery store has to offer. In turn, they race to the CEO of their world’s largest fast food corporation, Joyful Burger only to find out Mr. Bilderburger is a self-serving exploiter. The best friends soon come to find out the CEO of Joyful Burger has been knowingly selling unhealthy burgers, forcing Elmore residents to eat his food with the copyrights he own, and proceeding to mock his customers for buying the burgers. This character serves as a purpose to reference the other CEOs and even rich people who abuse their power, prioritizing profit over public health.
This episode was a callout to the CEOs and their audiences, urging them to take charge and to eat the rich.